Andy Helps Pittsburgh-Based Campos, Inc. Transition to New Business Growth
Rapid changes in technology, the economy and the business climate have led many companies to “insource” what was once “outsourced”. Like many other business services, market research has not been immune to this current environment. This shift moved Yvonne Campos, Founder and President of Campos, Inc. in Pittsburgh, Pennsylvania (www.campos.com) to search for a new business model to offset these technology-driven and business-climate inroads into her business.
Campos and her staff dug deep into multiple resources to try to understand the problem and the market needs–from market studies, to client interviews, to trade publications—to seek out what the market-research industry would look like in the years ahead to match their services to this picture. They even partnered with the University of Pittsburgh’s Katz Graduate School of Business in hopes of unearthing the best thinking to guide them. Above all, Yvonne Campos knew that the life of her company, now in its 25th, year, depended on determining what the market-research industry would eventually look like, given the rapid developments in technology and the new, business environment of “insourcing” and the era of overwhelming access to data.
THE BGC SOLUTION:
Yvonne hired Andy Birol, profitable growth consultant, and he set about working with her and her staff. “I wanted more than a business consultant,” she said, “I wanted a growth consultant.” Andy enabled Yvonne and her staff to focus on growth, created an environment of accountability and offered high-level thinking on the question of what Campos, Inc. could do to grow and sustain its business. Andy set forth a working plan they could follow to achieve the answer to this question.
“The most meaningful thing about working with Andy,” said Yvonne, “is that he prompted us to move past our thinking phase, to action and to commit to a formal growth and revenue-building process.” With Andy’s assistance, Yvonne and her staff put a growth plan together. They are now implementing this plan and are excited about their prospects for further growth. Yvonne concludes, “We look forward to announcing our new positioning, our new services and enjoying the new results for ourselves and our clients!”