Comments for Profitable Growth

Comment on Marcellus Lesson 5: Marcellus Will Be a Boom, and a Bust, and Already a Cultural Collision! by Andy Birol

Andy Birol — Fri, 04 May 2012 19:44:08 +0000

Thanks for your comments which I agree with. But nature abhors a vaccuum and the state is not doing their job nor are the locals. We’ll see…

Comment on Marcellus Lesson 5: Marcellus Will Be a Boom, and a Bust, and Already a Cultural Collision! by Ken Kodger

Ken Kodger — Fri, 04 May 2012 19:27:49 +0000

You are correct that the natural gas revolution in this countrey will continue to go ahead for the benefit of all. I will add, as long as the Federal government is kept out of this business. The history of the Feds interverring with the nat. gas industry started in 1935 and until Reagan began the task of de-regulation in 1981; the Feds did nothing but cause customer anguish.

Comment on Assess Corporate Culture When Choosing Your Next Customer by Lisa Nirell

Lisa Nirell — Thu, 12 Apr 2012 21:25:21 +0000

Andy,
I am glad you shared this reminder with us. I recently walked away from a major opportunity because the client culture was radically different from my firm’s. They were secretive and elusive; I’m transparent. The list went on from there.

I publish a series of criteria in my book that every B2B company leader needs to know about defining your ideal market and customer. As they say, “culture eats strategy (and the best laid selling efforts) for lunch.”

Lisa Nirell
author, EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company”

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Fred Dugach

Fred Dugach — Wed, 21 Mar 2012 19:06:24 +0000

Ah yes! I had to bite my tongue so as not to taint the audience. However I am extremely glad to see the comments that seem to agree with my professional opinion on websites and that dreaded term, SEO!
(Search Engine Optimization and Organic SEO).

Websites are in many cases a necessary evil. In the best case they actually have a high return on the investment! But the biggest question is, how much should a company invest!

SEO on the other hand is also very important, (and very expensive), and has a similar rate of return. But one simple question; why can’t you get an ROI guarantee from any company selling SEO?

I truly believe in both of these critical investments but just note that both investments have an exponential return on each dollar spent for your Internet statement.

The bottom line, as Andy might say, is Profitable Growth!
And I totally agree!

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Lauren Smith

Lauren Smith — Wed, 21 Mar 2012 02:21:07 +0000

You’re very welcome, Andy.

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Andy Birol

Andy Birol — Wed, 21 Mar 2012 01:37:48 +0000

Beautifully stated, Lauren. Thanks!

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Lauren Smith

Lauren Smith — Wed, 21 Mar 2012 01:23:55 +0000

Hi Andy.

I tend to agree with you. Everything is getting just too complicated. I prefer to keep it simple. I’m less concerned with the number of hits to my website than I am with the number of inquiries, whether they are e-mails, responses to my blog, or phone calls. That has more to do with quality of hits than quantity.

It’s ok to be on Facebook, LinkedIn, Twitter, but let’s be honest….just how much closed business does someone get to offset the time spent on these sites? For example, if I want to earn $100/hour, how many hours will it take to get a client that will hire me at that rate?

Have a nice looking website. Design it for the intended purpose. If you use it to show current clients or people you network with only, than SEO is not important. If you use it to generate business, than SEO may be important, but if you don’t start a conversation that leads to business and closing the sale, it does not matter how many hits you get. You always need to look at the time you spend on the computer as a potential “revenue producing activity”. If the activity does not produce much revenue, don’t spend extra money or time.

Lauren Smith
Interior Designer
Your Space Refined
Member Interior Redecorators Network and Alliend ASID

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Andy Birol

Andy Birol — Tue, 20 Mar 2012 14:40:23 +0000

Thanks, Bonnie. If only a techie would be willing to be paid on provoking so many qualified conversations!

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Andy Birol

Andy Birol — Tue, 20 Mar 2012 14:38:30 +0000

Thanks, Pamela. There is nothing else I expect besides conversations!

Comment on WWWWW: Why Won’t Wonderful Websites Work? by Bonnie Fraser

Bonnie Fraser — Tue, 20 Mar 2012 14:27:34 +0000

Andy, you are so right. I’ve got the only Ohio blog in my industry, which I use to educate prospects that I am an easy & knowledgeable person to work with. The techie who set it up tells me I should ask questions to engage the readers, but why would I want to spend time “chatting” instead of helping my clients or getting new ones?