You spoke at a meeting I attended in Cleveland in 2008. I enjoy following you and learning new things via your newsletter. You make it easy for us entrepreneurs to read and digest pertinent data with your quick and easy format. No need to take notes, scroll down, click through register, etc. Good work!

I think tweeting and blogging works very well for people trying to be visible to those who use the mediums, but I have yet in my own very small circle of business owners and execs to find any who actively participate in those mediums themselves. The first reason they give is “no time”.

What are the findings on your end? Do a lot of your prospects credit the blogs, LinkedIn, and other social media outlets for actually finding you, or is it more part of establishing credibility once they do?

The moment that our pain of changing becomes less than our pain of not changing we all make the needed moves. It is just sad that for many business owners, our defining point has to be so painful, come too late or get missed altogether. As we move past this Great Recession, I hope we all see the new defining points as the old ones may not be the right ones any more. Onward!

I can understand the temptation to want to do things “the old way.” The old way means safety — or so it seems.

It’s scary to take risks in business. Easy to say with bravado, hard to do in everyday practice. There are so many unknowns. As a business owner, you have to take a deep breath and take the plunge — but it’s not easy when you know that one false step could take down your whole company.

I guess we just have to keep reminding ourselves that the appearance of safety isn’t all it’s cracked up to be.

– Anita

Thanks for your great comments. So my first step should be to hire you so I practice what I preach!