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	<title>Profitable Growth</title>
	<link>http://profitablegrowth.com</link>
	<description>Andy Birol, Birol Growth Consulting, Helping Owners Create Profitable Growth</description>
	<lastBuildDate>Mon, 22 Feb 2010 16:46:38 +0000</lastBuildDate>
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		<title>Achieving Your Best and Highest Use®</title>
		<description><![CDATA[Best and Highest Use® is when you look at your company and its impact on your customers. Is it still helping resolve their pain, achieve their opportunities, and succeed as much as it used to?
Or despite continuing to deliver more and more are your customers paying you less and less?
Watch my video on Achieving Your [...]]]></description>
		<link>http://profitablegrowth.com/achieving-your-best-and-highest-use%c2%ae/</link>
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		<title>Is Your Price Right?</title>
		<description><![CDATA[Pricing has always been one of the greatest games in business. In times of scarcity, this is ever so true. The price you offer has to reflect value, convey trust and cover costs of sales, delivery, and unfortunately, collections. And you have to be able to get your price.
How do you know when a price [...]]]></description>
		<link>http://profitablegrowth.com/is-your-price-is-right/</link>
			</item>
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		<title>Triggering Trust</title>
		<description><![CDATA[Before the great recession, business trust was easier to earn and bestow. Taking a chance on a new vendor or offering your prospect a sweetheart deal was good business and could be fun. There was a stronger connection between gaining a one time buyer and turning him or her into a loyal customer. These days, [...]]]></description>
		<link>http://profitablegrowth.com/triggering-trust/</link>
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		<title>If Rockers, Preachers and Flashers Have, How Can You?</title>
		<description><![CDATA[What do Eddie Van Halen, Reverend Billy Graham, and Hugh Hefner have in common? 
All three built award-winning multi-million dollar enterprises and turned them over to their children. Wolfgang Van Halen, Franklin Graham and Christie Heffner have all assumed control over what their parents started. Wolfgang can play guitar and arouse groupies as well as Eddie [...]]]></description>
		<link>http://profitablegrowth.com/if-rockers-preachers-and-flashers-have-how-can-you/</link>
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		<title>What’s your conscience and what’s your scapegoat?</title>
		<description><![CDATA[When we were asked, that is, before the Great Recession, “How’s business?” we were taught to respond, “Good, but could be better!” Now, its, “Better, but could be good!” But even worse, just asking, “How’s business?” these days can all but start a political argument!
How many of the following reasons have you heard an owner [...]]]></description>
		<link>http://profitablegrowth.com/what%e2%80%99s-your-conscience-and-what%e2%80%99s-your-scapegoat/</link>
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		<title>Packaging for new channels.</title>
		<description><![CDATA[With so many net opportunities to sell your value are you sure you can keep selling yours in the same old way?
If you know you can&#8217;t how do you know where to change your ways?
Watch my video on Packaging for the new channels.

]]></description>
		<link>http://profitablegrowth.com/packaging-for-new-channels/</link>
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		<title>To Tweet or to Sell or If You’re Blogging How Can You Be Closing!</title>
		<description><![CDATA[Five Tipping Points for You to Decide.
There is a real divide between business people who swear by and swear at Web 2.0.
To Social media “moguls”, even questioning Web 2.0 is so old-school! 
They say, “Unless you get known and seen on your blog, their blogs, tweet about it and post on LinkedIn and Facebook, you will [...]]]></description>
		<link>http://profitablegrowth.com/to-tweet-or-to-sell-or-if-you%e2%80%99re-blogging-how-can-you-be-closing/</link>
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		<title>You Must Understand, We All Wear Many Hats Here</title>
		<description><![CDATA[If you run or work with a small business, how many times have you said or heard the phrase, “We all wear several hats” to explain how work gets done? In these times, everyone is working harder and doing more with less. But in this ADD world of constant distractions, when are multiple hats more [...]]]></description>
		<link>http://profitablegrowth.com/you-must-understand-we-all-wear-many-hats-here/</link>
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		<title>Letter From The Editor: Trust Everyone; Trust No One; But Always Trust Yourself</title>
		<description><![CDATA[In 1918 US Senator Hiram Warren Johnson said, &#8220;The first casualty of war is truth,&#8221; but in 2010 I say that the first casualty of our great recession is trust. In this dubious recovery, many business owners tell me they plan to expand their businesses if they could only trust:

Their customers to pay on time
Their [...]]]></description>
		<link>http://profitablegrowth.com/letter-from-the-editor-trust-everyone-trust-no-one-but-always-trust-yourself/</link>
			</item>
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		<title>ModCloth: From fashion passion to profit</title>
		<description><![CDATA[Andy in the news &#8211; a video case study.

]]></description>
		<link>http://profitablegrowth.com/modcloth-from-fashion-passion-to-profit/</link>
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