Legacy Lessons from Rock Legends
Filed under: Business Growth, Pittsburgh, Profitable Growth, Uncategorized
Recently I lived the dream of every rock music fan: For four and a half days my friends and I sailed on the MS Legend Of The Seas alongside 27 classic rock bands who played nonstop on three separate stages. And sailing with 3,400 like-minded baby-boomer fans alongside our rock heroes created an instant community relishing the soundtrack of our lives.
What did I see, listen and learn from bands whose prime passed 30 years ago? Seeing rock leaders sustain their talents and keep performing for their fans inspired me to consider how business owners can do it too. If you wonder how you can keep on thrilling your next generation of customers, who like, rock fans may not even have been alive when you first got started, here are my five lessons and implications for your business along with some great concert photos courtesy of my friend Vickie Sullivan.
1. Keep your band performing like the headliners they once were. Paul Rogers of Bad Company, Free and The Firm struts and delivers a great show as if he was at Madison Square Garden.
- Implication for you. Passionately believe in your business’s value and keep delivering it powerfully and perpetually.
2. Ensure your band always has an inspired front man. When Foreigner’s leader Mick Jones replaced his lead signer Lou Gramm with young Terry McDermott, he saved the band and added decades to its life.
- Implication for you. When your business leadership requires you to replace founding members with energetic stars, put your business’s needs ahead of its past.
3. Love your core fans and they will create the next generation. The Marshall Tucker Band are the masters at drawing their audiences into their music. After hearing their leader Doug Gray tell their story, you want to sing his band’s praises as much as their songs.
- Implication for you. Your business undoubtedly has customers who care for you above and beyond just what they buy from you. Remember them and you’ll see cheerleaders you didn’t dream you still had.
4. Assume it’s all about you and you can lose your legacy. We can accept that our idols are getting old, but cannot listen to them live in their past instead of connecting to us in our present. Watching Black Oak Arkansas’ self-indulgent behavior onstage was off-putting.
- Implication for you. Double-check your business isn’t banking on its history but is building on its current successes to serve its customers in the future.
5. Classic fans know your band; new audiences want your hits. Rolling Stones’ saxophonist Bobby Keys, surrounded himself with a fresh young band and delivered his timeless songs like “Brown Sugar,” “Can’t You Hear Me Knocking,” “Whatever Get’s You Through The Night,” and “Delta Lady” as if he was still playing with Mick Jagger, John Lennon and Joe Cocker.
- Implication for you. Project your business legacy and value forward through new channels and voices. Your voice will be recognized as the founder as it carries on loud and clear!
For many of us, the music of the 70’s and 80’s is the soundtrack of our lives. As I watched Bachman and Turner sing “Taking Care of Business” it stirred me to recall my loves, triumphs, and challenges and then to think about you, my clients and your needs. As they play their hearts out in their later years, let’s be inspired by their legends and lessons as we EXTEND our business legacies!