I’d like to point you to a piece I’ve just written titled, “Secret #1 for Growth: Train Someone to Sell and Communicate Better Than You” which was recently published and covers the benefits of training one or more of your employees to communicate and sell  – even better than you.

Because we all know, many small business owners are already wearing enough hats and as much as we may like to at times – we simply cannot clone ourselves.  Below is a short excerpt from the piece:

“In business it seems there is a widening gap between those who can invent technology and those who buy the results of technology. Large corporations have historically dealt with this challenge by employing specialized staff who were technically educated, could communicate and sell product benefits, and then train a user in how to use them. These “sales engineers” could bridge the widening communications gap. They have always been in great demand.”

If you’re a small business owner and your head is heavy from all of the hats you are wearing, you may want to take a minute to read the entire piece titled, “Secret #1 for Growth: Train Someone to Sell and Communicate Better Than You.” 

And always remember, a great staff can lighten your load, convey benefits, and demystify your products for your customers.

*NOTE:  This article is originally published at Small Business Trends.*