I’d like to point you to a piece I’ve just written titled, “The New Definition of Insanity: Doing the Same Things with Less and Expecting the Same Results!” which covers tips to help your business grow and profit – even during these challenging times when taking an unacceptable risk may be necessary.

So what can small business owners do to drop the weight of the world from our shoulders and break out of old routines and take the risk that’s required to develop new ways of profiting?  Here’s an example:

“Stop doing anything your customers don’t insist on paying you for. Too many firms are still providing costly frills their customers don’t value. Seriously, who really misses pillows on an airplane?”

If you’re a small business owner looking for ways to break out of the restraints of this economic environment, you may want to take a minute to read the entire piece titled, “The New Definition of Insanity: Doing the Same Things with Less and Expecting the Same Results!“

*NOTE: This article is originally published at American Express OPEN Forum*